Earlier this month, Mercer PR managing director Lyall Mercer had the opportunity to speak to taxi owners, operators, drivers and booking companies at the annual Taxi Council of Queensland (TCQ) conference held at the Mackay Entertainment & Convention Centre. This was his sixth successive time as a presenter at this event.

Under the topic of ‘Why is media so important?’, he focused on the importance of building trust with stakeholders and the public, how to tell your story, communicating the industry’s message, and creating and controlling the culture.

Mr Mercer also presented a masterclass on media prior to the commencement of the conference. “Each year I aim to educate the audience further on the benefits of a proactive media approach and working to keep the industry’s message in front of the public,” he explained.