This week Lyall Mercer, Managing Director of Mercer PR spoke at the Transport and Logistics Symposium in Toowoomba. His presentation, “PR 101: Trust” centred around the importance for companies to ‘build the trust bank’. “Trust is a vital currency for any company, organisation or person.”

He discussed several keys to building the trust bank, including:Lyall Mercer from Mercer PR presentation

  • Be in front of the game
  • Evaluate risks before they become issues
  • Create a culture of looking ahead, identifying potential risks
  • Your staff will often identify risks before you do
  • Take external advice
  • Implement internal procedures to minimise risk
  • Communicate with stakeholders on a regular basis
  • Position your organisation as voice of trust, credibility and leadership