Dealing with the media can be intimidating, and a wrong statement by a spokesperson can be devastating to an organisation’s reputation. The most eloquent and confident speakers and leaders can suddenly become very insecure when a microphone or TV camera is thrust in front of them. However, in this new media world it is increasingly likely that at some stage most companies and organisations will find themselves having to talk to the media.
Preparation is the key to both being able to effectively present your message and respond to any issues that arise unexpectedly. Company spokespeople should be equipped with the skills needed to handle any questions and situations. Formal media training is an excellent investment and can mean the difference between keeping your reputation intact or damaging the company brand.
Mercer PR offers a unique style of media training – customised to the needs of each client and supported by a deep understanding of reputation and issues management. Our media training combines the expertise of television and radio journalists with decades of experience, and public relations professionals. We don’t just give you the skills – we help you to better understand the media, which leads to longer term results.
Contact us now at firstname.lastname@example.org for training options and pricing.